Rei Kawakubo Designs for H&M
We’re big fans of Rei Kawakubo and the fashion empire she’s built without ever compromising her crazy creative visions. She’s kind of like the godmother of modern Japanese fashion. Constantly breaking the rules, her Comme des Garcons label and its various offshoots somehow continue to sell, allowing Kawakubo to take ever more chances.
So we were pretty delighted to hear that this fall, Kawakubo will be the guest designer for H&M, producing a line of men’s, women’s, and even some children’s clothes. There will be a unisex fragrance in the mix too, which isn’t surprising given that fragrance is one of Comme des Garcons’ fortes. Like other designers before Kawakubo, this capsule collection will be a great way for Comme des Garcons to raise name recognition and build a consumer base outside of Japan.