Residents Of São Paulo Get On Their Bikes

Residents Of São Paulo Get On Their Bikes
Innovation
Lourenço Bustani
  • 7 april 2008

With the biggest traffic jams in the world, new social movements aimed at finding alternatives to cars are sprouting in São Paulo. One such movement is the “bicicletada” (Portuguese for “a bicycle ride”) which began in the past few months as a way to encourage Paulistanos – who complain about traffic but, in practice, do very little to combat it – to pick up their bikes and rides.

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