Ricky Van Veen On The Future Of TV

Ricky Van Veen On The Future Of TV
technology
Piers Fawkes, PSFK
  • 21 april 2008


Transcriber Notes:

When will the internet be the end game for content creators? When will they collide? Depends on 2 key factors. The migration of advertising budgets, and big talent. Most haven’t figured out how to monetize video, and big talent isn’t going to get paid until they figure it out. The ad budgets aren’t there yet. Won’t be for a few more years but it’ll happen eventually, and recession won’t speed it up. When they do come, big stars will join high school kids with video cameras, and it will be easier to get their material seen. Access to national stage is important but shouldn’t overshadow the brand. Then the internet will not only be a place to create stars, but a place to retain them. Websites without brand and talent will find it hard to keep up with those who have it. Because of the vast information generated on line – TV and film will be complimentary to them, not replaced by it. Everything is going to convert, just as kids now can’t tell the difference between cable and network TV. When that happens we expect CollegeHumor to be a brand they recognize one way or the other.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.