Social Networking With Saturn
Saturn drivers, employees, fans and enthusiasts now have a dedicated social networking site called ImSaturn. Members can create their own blogs, join groups, post photos and videos. GM created the site responding to the younger buyer demographic Saturn attracts. The site gives GM a place to offer news and exclusive content related to the brand to existing and potential customers. The site has already offered free t-shirts to the first 400 members who joined.
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown
- Acura Lets Fans Design Their Own Car On Instagram Stories
- Aston Martin And Waldorf Astoria Offers Guests Luxury Car And Hospitality Experiences