Taipei Commuters Use Mobile Phones as Digital Wallets
Asia Scout Network point us to commuters in Taipei, Taiwan who are using their mobile phones to make traveling a bit more convenient. Mobile phone users attach a Radio Frequency Identification (RFID) chip to their mobile SIM card and transportation fees can then be charged via the Easy card system, eliminating the need to buy and carry a ticket for each trip. The system can be used to pay for Taipei’s Mass Rapid Transit (MRT), buses and parking fees.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.