While old-style album artwork is drawing its last breath, digital album art is taking on a life of its own. As Wired reported last year, there are a number of designers bringing advanced digital techniques to the operating table—online contests, liner-note fly-throughs and DVD-style menus, for example. George White Warner Music Group’s senior VP of strategy and product development, said:

“We’ve been looking at a few technologies (for digital album art), and have been trying to bring these to Apple, to encourage them to bring that level of experience to the iPod,” says White. “A very simple demonstration that we’ve done takes the Gnarls Barkley liner notes and does a fly-through (using Adobe Flash Lite). You’re actually moving through the lyrics and artwork. It’s sort of like a theme park ride through the album. It’s really, really cool-looking on an iPod.”

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