The Importance Of Play

The Importance Of Play
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Piers Fawkes, PSFK
  • 24 april 2008

Ed Cotton over at Influx Insights caught what seems to have been a very interesting and inspiring talk by Matt Jones who left Nokia to set up traveler-connecter site Dopplr. During his time at Nokia they looked at the concept and importance of Play in product and brand, and he brought this with him to his start-up. Ed reports:

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