The Value of Hypothetical Products

The Value of Hypothetical Products
Jeff Squires
  • 21 april 2008

In this weekend’s NYT Magazine, Rob Walker has an interesting piece on ‘hypothetical products’ and their value to innovation. Using Green Cell as an example, one of the winning designs from this year’s Greener Gadgets Design Competition, Walker asks “what is the point of a product proposed by three guys who aren’t remotely in a position to make it a reality?”

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