Timbuk2’s New “Steve Sleeve”: More than a Manila Envelope

Timbuk2’s New “Steve Sleeve”: More than a Manila Envelope
Orli Sharaby
  • 1 april 2008

With one simple yet well-orchestrated move, Apple seems to have turned the humble manila envelope into an unwitting spokesman for the MacBook Air. Sort of like the way we say “Band-Aid” when what we really mean is “elastic bandage made by any brand, not just the Band-Aid brand,” soon every time we see a manila envelope we will subconsciously be driven to thoughts of the MacBook Air.

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