Unlike, a bunch of creatives and marketing heads, have joined forces to publish a series of online city guides. First up is their Berlin guide which will be followed by Los Angeles, Barcelona, Vienna, Capetown, Shanghai and Tokyo.

With their sites Unlike aims to provide the “definitive city guide for the mobile generation”. While this may not be the reinvention of the city guide yet, their Berlin guide already comes with nifty features: customised tours can be shared online and viewed on your iphone or ipod Touch, and most of all an unobstrusive integration of Google maps. “My location” showcases the most interesting spots within a custom range.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in