For Brooklynite Scott Ballum that's a question he's decided to take a hard look at and to share his findings online. The Consume®econnection Project is Scott's year-long effort to make some personal connection with someone along the production chain of everything he consumes.

The plan at the outset is to spend the next year, my 30th as it happens, hyper conscious of every consumer purchase I make. For every transaction, there must be a personal connection with someone along the production chain. Whether its the designer, factory worker, chef, farmer, or maybe even trucker, being aware of the lives touched by every product I buy will certainly enlighten me, probably surprise me, possibly shame me, and absolutely provide me with some good stories.

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