Only a few years ago, you would be hard-pressed to find a decent bottle of wine in Shanghai. However, China's booming economy has recently attracted high-end restaurants, wine bars, boutiques and wine-education programs to Shanghai. The target clientele is mostly a mix of wealthy expatriates, high-flying executives on business and nouveau riche Chinese.

As the major port city and by some measures the wealthiest city in China, Shanghai is the natural home for the wine scene to start in China. Portofolio.com profiles the rise of the wine scene in Shanghai, citing “the number of premium-wine importers has jumped from three in 1999 to more than a hundred today.”

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in