America Tires Of 20 Ounce Coke Bottles
Consumerist point us to an article in the Wall Street Journal that reports that soda makers are struggling with their financial forecasts after declining sales of Coca-Cola’s most profitable product – the 20 Oz bottle (You know the 20 Oz bottle – the one that looks like a single serving drink but somewhere hidden on the label you’re reminded that the content is actually 2.5 servings). WSJ reports:
Sold in corner groceries, vending machines and other outlets since the early 1990s, soft drinks in 20-ounce plastic bottles revitalized U.S. sales for Coca-Cola and PepsiCo Inc. by getting Americans to drink larger servings. Because they are often sold at prices similar to a two-liter bottle, they have also been highly profitable for the companies’ bottlers.