Consumerist point us to an article in the Wall Street Journal that reports that soda makers are struggling with their financial forecasts after declining sales of Coca-Cola’s most profitable product – the 20 Oz bottle (You know the 20 Oz bottle – the one that looks like a single serving drink but somewhere hidden on the label you’re reminded that the content is actually 2.5 servings). WSJ reports:

Sold in corner groceries, vending machines and other outlets since the early 1990s, soft drinks in 20-ounce plastic bottles revitalized U.S. sales for Coca-Cola and PepsiCo Inc. by getting Americans to drink larger servings. Because they are often sold at prices similar to a two-liter bottle, they have also been highly profitable for the companies’ bottlers.

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