Anti-Aging IV Drip Cafes
As we’ve mentioned in the past, Japan’s population is aging and will continue to get much older going forward. This has led to some rather interesting counter-aging trends, including the continued development of advanced robotics to aid workforce productivity and the rising popularity of collagen-based consumer products. We can now add IV drip cafes to this list:
Tenteki10, located in the swank area of Ebisu, Tokyo, offers customers a walk-in service that features IV drips starting at 2,000 yen ($20). The service is meant to provide a skin care boost, act as an anti-aging remedy and alleviate stress and exhaustion. Administered by on-site nurses, this could be the perfect way for hypochondriac, futurist, medical fetishists (yes, that is a real sub-culture) to get their fix in one shot.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.