So water is the new thing to top the sustainability agenda and will be the driving force behind consumer thinking and behaviour over the next few months if not years. Of course the message is not to forget about issues like carbon, but just to include water as important too. As futurist Marion Salzman says, “the era of apparently limitless clean water supplies is ending, and I think clean water is going to be the big eco debate of this year.”

Try using these water calculators to work out your own ‘hydro’ footprint…

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in