When a publisher and brand consultant came by to the PSFK offices the other day, he compared the Olympics in China with the 1936 ‘Nazi’ Olympics in Berlin and that brands that associate themselves with the Olympics may get seriously stung.

It’s a theme we explored when we criticized a blog’s coverage of Nike Olympic footwear and it’s one that the Economist looks at in details in its April 26 issue. In the article, the magazine wonders if the development of the image of the event as the “genocide Olympics” by human-rights activists threatens to lay waste to the $1 billion of sponsorship:

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