Earlier this month, in an interview with CNBC, Google CEO Eric Schmidt said, “We believe the best [YouTube] products are coming out this year. And they’re new products…much more participative, much more creative…much more interesting in and of themselves.”

As part of their continued efforts to experiment with new ways to provide value to YouTube advertisers, Google have announced buzz targeting. The press release reads:

“One of the greatest aspects of YouTube is how it has democratized the way in which videos are discovered and promoted,” said Shiva Rajaraman, YouTube Product Manager. “On any given day, a video from a top-tier content creator or an ordinary YouTube user can become the next big thing.”

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