menu

Can Muji Win Americans Over?

Can Muji Win Americans Over?
Advertising
Joel Horowitz
  • 12 may 2008

Japan Today reports how the Japanese stationary, furniture and houseware retailer Muji, will be opening 30-40 stores across the States in the next few years. For a brand that’s been popular with New York City-based MOMA goers for years, Muji introduced it’s first store to NYC’s Soho this past November, and will open its flagship store in Times Square in less than a month.

So far in New York City, Muji has enjoyed a good start. The MoMa Design Store has lent prestige to Muji’s name by carrying its products alongside those of world-class artists and designers, such as Charles Eames and Isamu Noguchi. Thanks to the design-conscious consumers of New York, Muji’s SoHo store has quickly become profitable.

If Muji’s goal is to become a niche brand targeting trendy urbanites, it is well on its way.

Azami, however, emphasized that that was not the company’s aim. ‘‘I don’t want to just be accepted by design-conscious people or people who like Asian tastes…I want Muji to be accepted as a generic brand,’’ he said.

Japan Today: Will Muji, no brand, catch on in US?

[via Jeansnow]

+advertising
+Asia
+cities
+Design
+japan
+retail
+US
+USA
+Work & Business

More in retail

retail

Amazon Is Making Moves To Disrupt The Sportswear Apparel Industry

The company continues to expand into new categories and markets, this time looking to develop its own line of innovative sportswear

23 October 2017
retail

Hotel Rooms Of The Future Could Remember How You Like To Sleep

The Hilton have started testing a new smart hotel room that knows all of the guests's preferences

23 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.