DangDang.com has long been dubbed the “Amazon of China” because it matches the online retailer in broad ambition; it leads the Chinese online marketplace, and, well, founder Peggy Yu openly admits that she wanted to build an Amazon.com for China. Certainly no shame in that. Sales growth for DangDang.com is at an unbelievable 100% per year since it setup virtual shop in 1999. The site cribs the most popular Amazon features like the product recommendation system, search engine and customer feedback loop, but DangDang has also done some innovating of its own to tailor online selling for the Mainland.

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