Advertising creative director Floyd Hayes recently started a book-reading night in SoHo that collected funds for adult literacy. With his next event coming, we wanted to understand his motivations and his frustration with too many ‘meet-ups' with not enough reasons.

Since we last mentioned Fully Book, how have things gone?

The first Fully Booked went well. The aim was to raise $100 and also snare some media coverage for the Literacy Assistance Center in New York, we ended up raising $168. We also had mentions on a few well-trafficked blogs too. Hardly the Bill and Melinda Foundation but it proved the model worked!

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