The urban-chic demin purveyor G-Star and constantly innovating bike manufacturer Cannondale have joined forces to make a highly stylized RAW Cannondale. With many of the components designed by G-Star or stamped by them, the Cannondale bike features some nice details including a Brookes saddle, cork grips, custom pedals, G-Star Denim tube protectors and a very swank paint job.

They're hard to find, so make sure you've a bomb-proof lock. Especially if you're living in NYC.

RAW Cannondale

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in