We talked before about the moves Google made during the recent wireless license auction to ensure that the winner of the auction (Verizon) offered its service with ‘open access' requirements (Google bid until a price was met where the Federal Communications Commission (FCC) would insist on open access – and then stopped bidding). We suggested that Google made the move to ensure that Google operating systems and software could run on all phones that use the spectrum when they release them in September.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in