NYC flat-out rejected the world's largest retailer Wal-Mart from opening up a big-box-style store a few years ago. So, when Ikea was approved to pave its own way into the neighborhood of Red Hook in Brooklyn, heads turned and lots of questions were asked. Would they be nice to an already established neighborhood? Would they hire locally? Would traffic to the store turn the area into a round-the-clock rush-hour?

Apparently, Ikea listened:

Accomplishing that feat took eight years and involved overcoming a lawsuit that objected to issues ranging from environmental to racial, and of course traffic. In response, Ikea is dredging Erie Basin in Red Hook, Brooklyn, where the new store is located. It is also making a priority of hiring from the neighborhood, giving anyone with a 11231 zipcode “a three-week head start in the application process.”

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