Ikea Invades Not Only NYC, but The Sims Game Too

Ikea Invades Not Only NYC, but The Sims Game Too
Advertising
Orli Sharaby
  • 21 may 2008

As any marketer knows, it gets harder to “reach” consumers as media intake becomes more and more fragmented each year. And if you can’t make the people pay attention to the messages you’re blaring at them in the form of billboards and TV commercials, the next logical step is to pervade platforms where they are paying attention, and try to do it as inconspicuously as possible. Back in TV’s heyday, that meant product placement. And, it turns out things aren’t so different today.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.