Although it's not exactly first sighting of a new trend, the NY Times has a story that illustrates how how independent filmmakers are looking to try to get as much distribution for their work via the web and phones in a kinda longtail-scattergun approach. Some agents are even looking to create deals with over 300 websites to make this work:

Mr. [John] Sloss and his New York company, Cinetic Media, are rolling out a new business called Cinetic Rights Management. The executive and his team… will act as sales agents for filmmakers who have been left on the sidelines. And here is the twist: The goal is not exhibition in theaters but rather distribution via the Internet and other growing delivery routes like cable on-demand services.

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