Internet Word of Mouth and Sports in China

Internet Word of Mouth and Sports in China
Sean Leow
  • 14 may 2008

With the upcoming Olympics and explosion in buzz around sports in China, brands should be keeping an eye on blogs, BBSs and other forms of online social media to better position themselves. Any brand playing in this area in China would do well to read through CIC‘s newest, free white paper: “Tuning into Sports IWOM“. The report analyzed over 4 million messages from China’s online message boards to come up with key findings about sports in China, including:

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