John Geraci Talks To PSFK About outside.in And The Changing Media
Sure, we hear you about the idea that big media is not going to go away – and there are publishers like the NY Times and Guardian leveraging blogs well – but there are many other news outlets, especially TV and niche financial or political newspapers, that are way behind. Do you really think that mainstream media is agile enough to take advantage of the opportunities that platforms like outside.in offer?
Some are and some aren’t. The ones that are stand a chance of becoming the future hubs of news content, the ones that aren’t will be consigned increasingly to the periphery. We’re definitely in a period where the role of news hub is up for grabs more than in the past. Being agile is crucial to succeeding in that situation, though having lots of money, millions of existing customers, and the privilege of having been the hub in the previous system counts for a lot, too.