Knitta is a collective of guerrilla knitters who travel the globe from NY to London to Tokyo beautifying the urban landscape with bright colored yarn. In what can be seen as a form of culture jamming, the crew knits cozies onto street lamps, statues, and parking meters the world over. This weekend, they brought their talents (and knitting needles) to J Crew’s Madewell store in Soho for a rare public appearance in which they knitted one-of-a-kind decorative flourishes to any pair of jeans purchased.

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