Knowing Your Audience on YouTube

Knowing Your Audience on YouTube
Christine Huang
  • 16 may 2008

Yesterday, Google announced that YouTube’s Insight video viewer analytics now includes free demographic information on any clip’s viewers. Uploaders can click on the “insight” button that appears alongside their uploaded vids to see viewership stats that include gender, age, and geography. The analysis relies on data picked up from YouTube viewers’ profiles – so only the watchers that have indicated their location, age, and gender in their profile (and are signed in while viewing) are included in the statistical results. Insight also gives uploaders the option to view an aggregate of their viewer statistics from all their clips. ReadWriteWeb reports:

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