An article that looks at the critical flaws in the food supply system in the UK features a farmer that seems to have gone back to basics to move his business forward. Stuck by the overt control of the British supermarkets, James Hague set up a website for his Daisy's Dairy and decided to go direct:

James Hague runs the award-winning Daisy's Dairy at Hook in Hampshire, and is pioneering a mainstream yet localised food supply. ‘Supermarkets have had the food supply sewn up,' he says. ‘The only way for farmers to make any money these days, or to have any security, is to take control of all aspects of their businesses.'

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