Not Enough: Tesco

Not Enough: Tesco
Innovation
Piers Fawkes, PSFK
  • 1 may 2008

The New York Times recently ran a lengthy piece entitled Environmental Cost of Shipping Groceries Around the World that covered the different angles around the debate of local and global food. One of the striking stats that the paper highlighted was that Britain imports 95% of its fruit and over half of its vegetables – and this contributed to the fact that a quarter of UK truck traffic carried food. As we read this, we came across a disappointing remark from Tesco which reflected their lack of commitment to environmental matters. In it a spokesman for the retailer explains that it’s not their job to lead change – only react to consumer demand:

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