Social networking in physical products is an idea that we're watching; and Schulze & Webb's Olinda is an interesting example of how it could be implemented in everyday product design. Olinda is a digital radio that displays not only the music the listener is playing, but what his/her friends are listening to, too. Using wifi and Radio Pop, the BBC website that displays ‘now playing’ information, the Olinda registers what the listener's set of friends are listening to. The site explains:

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