On the footsteps of Goodwill’s boutique clothing line William Good, which announced its launch late last year, Oxfam has just opened up an upscale shop of its own in the Westbourne Grove area of London. Following a very similar model as William Good, the Oxfam shop will offer mostly secondhand designer clothing, some of which has been snipped, sewed, beaded and bedazzled to create one-of-a-kind items. The clothes will retail for a significantly higher price than traditional Oxfam thrift store pieces. Jane Shepherdson, formerly of Topshop, is heading up the creative direction of the new boutique.

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