OK: We've tried to stop talking about the idea that some folks are developing a negative association with brands that are Olympic corporate sponsors, but we keep seeing signs for it. A poster at this pro-Tibet protest in Union Square suggests that brands like McDonalds, VolksWagen, adidas, Samsung and lenovo are sponsors for ‘China torture'.

Beyond the Chinese government, there's a huge nation of everyday people who are proud and excited about the spotlight on their country, and the continued protests must be confusing and saddening for them. Unfortunately, the anger the Chinese people feel seems to be directed back to the ‘foreigners' rather than the folks upstairs who are causing the protests.

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