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Pre-Experience Design

Pre-Experience Design
Advertising
Piers Fawkes, PSFK
  • 1 may 2008

Russell Davies has an essay over on his site about Pre-Experience Design and advertising. In it, he takes a look at advertising that appears very educational, like the Apple iPhone commercials, and says that they convey a sense of the simplicity of the product, positively improving expectations about how the experience is going to be. But there’s a problem because designers and product developers don’t work with marketers to collaborate on ‘expectation design’. He says:

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