Rev Run : The New Kool-Aid Man
As an encore to their Reebok partnership earlier this year, Kool-Aid is moving its urban focus to a new partnership with hit reality TV star and original member of Run-D.M.C., Joseph Simmons (aka Rev Run). The collaboration aims to showcase the drink’s four new reformulated products and one new product that meet the company’s “better-for-you Sensible Solution guidelines” – essentially reducing the sugar content of the drinks. The partnership will build 24 playgrounds nationwide to support the idea of a healthier, more active urban community. The promo will also involve KaBoom!, a non-profit organization creating local areas for kids to play.