Wired has an interview with Wii Fit creator Shigeru Miyamoto that provides an interesting insight into how the Nintendo veteran conceived the original idea for the ‘fitness' system and then developed it to the format it is today. Miyamoto says that the original idea came from inspiration from his personal hobby of, erm, weighing himself:

So, this is a hobby? Yes. Well, yeah, I was always a fan of sports. I never really participated in specific sports or anything, but once I hit 40, I started to get a little bit more active and began swimming more. So when I was about 40, I started having problems with back pain, and I think a lot of that stemmed from the fact that I worked at a desk all day. So that was when I started swimming. And then when I hit 50, I started weighing myself every day, and I of course track that and create my own graphs to watch my weight. I found that to be very interesting. So, when I first started weighing myself, my family thought that was kind of fun, and so they bought me a very nice scale. And, so then I started creating the graphs. I'd always wanted to try to find a way to make a game out of that, and I felt that with the Wii, that's something that I would normally do in the bathroom is weigh myself. But, with the Wii, if there was a way that we could take that into the living room and turn it into an experience that everybody takes part in, then that might be fun.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in