Soweto Becoming a Playground For Brands

Soweto Becoming a Playground For Brands
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Dan Pinch
  • 9 may 2008

The township of Soweto is famous worldwide for its apartheid era images of riots and poverty. Images coming out of the area these days however are often of fashionable young South African’s partying, as numerous brands are using the township as staging post for reaching a rapidly growing black middle class (nicknamed “black diamonds” by marketers for their increasing spending power).

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