Starbucks’ CEO Howard Schultz has announced that the coffee company is going to introduce a line of smoothies in a shift in strategy towards health and wellness. He said:

Through our extensive research and development, we believe we have hit the mark with the protein and fruit-blended beverage we have developed, which is made from simple ingredients that provide the benefit of sustained energy that our customers want.

This new beverage will initially be available in two flavors and will include fresh fruit and a proprietary whey protein, with no artificial sweeteners, delivering 15 or more grams of protein with no more than 270 calories.

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