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Target To Debut New Eco-Clothing Line At Barneys

Target To Debut New Eco-Clothing Line At Barneys
Design & Architecture
Dave Pinter, PSFK
  • 1 may 2008

The Wall Street Journal reports today that Target’s new 60 piece eco-collection will first go on sale at Barneys locations in New York and Los Angeles. Barneys New York will host the first sale event from May 9th – 11th. The collection will then go on sale at Barneys LA May 16-18. Target commissioned the line from noted eco-fashion designer Rogan Gregory. Gregory already designs more upscale lines for Barneys and Bloomingdales. Target’s buying power allowed Gregory to sell his collection for less and still use interesting and dynamic fabrics.

Target has the resources that enabled us to innovate, he says. A mill would say we couldn’t order a certain fabric unless we could promise certain volume. Target leveraged its volume to get what it wanted.

Target looks to use the debut events at Barneys to generate buzz. The line will begin to appear in Target stores at the end of May.

WSJ Online

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