In an article in the Financial Times about location based mobile technology, the journalist Richard Waters uses the term GeoWeb to describe a mobile web that knows and reacts to where you are. It’s a term we haven’t used before but sums up the idea nicely. Much of the article covers ideas PSFK has been discussing for a while, but later in the article, Waters goes on to consider some possible consequences of the GeoWeb:

Once the basic building blocks are in place, the interplay between the virtual world and the real world could become much more inventive. Using a geographically “aware” handset, says Mr Jorgensen [Microsoft], the user could simply issue an instruction to “show everything around me” on a particular subject: the device could trawl the web and filter and present information based on proximity.

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