Urban Outfitters new fourth brand, Terrain debuted last week near Philadelphia. UO has a pretty solid foundation to start the new brand on. The company purchased popular local garden center J. Franklin Styer Nurseries and will retain staff from that business. In fact the transition will carry through to the name as the store will officially be known as ‘Terrain at Styer's.

This new venture expands UO's reach from traditional retailer into the service sector. Terrain will offer garden design consultation services and building services. Within the store there is a cafe that offers a menu of fresh locally sourced food that will change with the seasons.

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