User generated subtitling has already become a worldwide phenomenon as passionate fans add local language subtitles to their favorite movies and TV shows almost as soon as the media is released. In China, virtually every American TV show can easily be found on the major video sharing sites with a simple search. Videos are on-demand and available without ever having to download or even go to the local pirated DVD store.

To create the subtitled videos, media is typically downloaded via Bit Torrent and subtitles are crowdsourced online via BBS forums. It can take as short as 6 hours for movies to be subtitlted and put online.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)