PSFK friend and photog Bryan Derballa pointed us to 20×200, a clever site by Jen Bekman, a longtime patron of the arts (and whose gallery can be found in the Lower East Side of NYC). The site is founded upon a simple formula thought up by Bekman: “large editions + low prices × the internet = art for everyone”. It features two new works, one on paper and one a photograph, every week, which can be bought in three different sizes. As explained by the creators of 20×200:

The smallest size is reprinted in the largest batch – an edition of 200 – and sold at the lowest price – $20. Hence the name 20×200. (200×20 just didn’t sound as good.) We also offer bigger prints for bolder collectors – medium-sized editions of 20 for $200, and large-sized editions of 2 generally for $2000 (some of the large sized editions will actually be original pieces of art and prices will vary a bit). Every single print is delivered with a certificate of authenticity numbered by the artist.

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