Peep Insights: And the Winner Is…Fast Food

Peep Insights: And the Winner Is…Fast Food
Maria Vrachnos
  • 30 june 2008

With the threat of decreased consumer spending and a weak U.S. economy, fast food chains have had the most to gain from value-driven, price conscious consumers. Brands have employed a wide range of strategies to reach consumers during a time when every penny counts.

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