Bradesco’s Online and Offline Tribute to Japanese Culture in Brazil

Bradesco’s Online and Offline Tribute to Japanese Culture in Brazil
Lourenço Bustani
  • 25 june 2008

Few people know that Brazil is home to the largest Japanese population outside of Japan. This helps explain why Bradesco, one of Brazil’s largest banks, went as far as migrating to Second Life to celebrate 100 years of Japanese immigration to Brazil, marked by the arrival of the first vessel from Japan, the Kasato Maru, in 1908. Throughout the month of June, Bradesco’s “island” will be host to a myriad of cultural elements from Japan, including unique colors, architecture, vegetation and sounds.

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