A surge in popularity for brain fitness training has been sparked by aging baby boomers working to keep their minds sharp. Brain training is now being used by people of all ages looking to improve mental performance, memory, focus and creativity. Boomers were the first to latch on to brain workouts due to worries about slowing mental capabilities. Their subsequent success has led younger generations to use the techniques help stay sharp. The exercises have been made fun and accessible with video games like Brain Age and online services Lumosity and SharpBrains. The market is predicted to grow to $2 billion by 2015.

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