The traffic and pollution problems of large urban centers in Latin America are not news to anyone. But new roads and infrastructure alone will not eradicate these problems; they’ll merely prolong them. According to local traffic authorities in São Paulo, Brazil, an average of less than 1.5 persons occupy each vehicle. It has become clear that citizens need to change their daily habits.

In order to stimulate a change in behavior, the government of the State of São Paulo has created the “Carpooling Effort” campaign which aims to create databases in schools, buildings, neighborhoods and workplaces documenting and matching the addresses and itineraries of people interested in getting and/or giving rides.

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