Digital Doll Sales Stay Strong

Digital Doll Sales Stay Strong
Retail
Joel Horowitz
  • 3 june 2008

While still popular, Mattel-owned American Girl Dolls were in their prime about a decade or two ago and elementary-aged girls across America clamored for clothing and accessories for the dolls – as well as matching items for themselves. Today’s girls have the same interests in dolls, only the clothing and dolls they’re buying never leave the internet. Forbes reports that while teen-geared stores have experienced lagging sales for the past couple seasons, sales at StarDoll, the online doll community, is booming. On Stardoll.com, users can dress up their favorite celebrities, or their own avatars, in the latest fashions and compare with their friends.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.