Touch screen menus in restaurants are catching on as an alternative to “old fashioned” analog menus. Customers can browse through pictures and descriptions of food, ordering without the assistance of a server. Games and information can also be loaded in the systems to keep diners occupied while they wait for their food.

The upside is that the computer menus can contain infinitely more information than a paper version and may help eliminate errors. It does seem a little dehumanizing though. Eliminating interaction with a real person could make dining out feel kind of impersonal and cold.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in